In the era of the Internet, many people try to find their way of having a home-based business, firstly because of precious time that they can have for themselves and secondly for additional earnings. For you, who are wondered how to make money with niche sites, I will try to explain what is a Niche site, the process of building it and how to make money with it.

What is Niche?

First of all, you need to know what the niche really is, so then you can try to find your own niche.

Basically, a niche is a group of people looking for some stuff. Those people are your audience, so look at that in this way:

  • They have a problem with finding something of their interest, so they want a solution
  • You have a solution in that particular interest and you are willing to provide it

Almost anything you can think of is a niche, but for your better performance with your niche, you need to pick your niche based on your interests. Because of that, you will become expert in that field and you will be making your personal brand. Every day, billions of people search the internet for something they interested in, searching for solutions and they are prepared and willing to spend billions of dollars just to find the solution for their problem.

When you try to figure out what your niche can be, don’t make a mistake and go too broad.

Here are some examples:

  • Cosmetics – too much broad

In cosmetics, you have skin care products as a niche, hand care as a niche, hair care as a niche, etc.

  • Shoes – too much broad

In the segment of shoes you have men’s shoes as a niche, women’s shoes as a niche, baby/children shoes as a niche, etc.


You need to narrow it down like in some shopping mall. You have different departments, like toys, food, shoes, cosmetics, clothing, spices, drinks, sports, etc. So if you know what you look for, you go directly to that section and buy that particular product. In that way, you need to inform your audience to follow your signs to product/solution they want.

You can earn money online from absolutely every single niche and interesting part is that you don’t need to be an expert, you will become the expert in the process of building your niche website.

Earning money online should be fun, so don’t treat it like your day job. You have to enjoy and be relaxed when you build your online business and you will be more productive in that way.


How to write Content?

The most important thing of your niche website is your content about your niche.

You build a brand of your business, so treat it that way. Be professional.

Before you write your content study it first to know what you are writing. You will be getting real visitors and real comments on your posts/pages and you will be needed to answer any question and to resolve any issue that your audience has.

Remember – You offer a solution, You help your audience to make a decision, so let it be quality solution

Don’t be afraid to write content if you never do it before. Think of that like you are talking to your best friend and you tell him/her about your interests and what are the benefits or flaws of something.

Many times in life someone was asking you for advice, what did you tell them?

Tell your honest opinion through your niche website.



You don’t  have experience in writing?

It doesn’t matter, even I didn’t have experience but I have patience and willing to learn how to write and – look – you are reading this, don’t you?

Trust me, it’s not hard as it seems and you can do it too.

One more thing: In your content try to be detailed, sincere and provide accurate information.


I Can’t Find My Niche

If you have a problem with defining your niche or don’t know what it can be, here are some of the solutions:

  1. You always try first to analyze yourself and find what is your passion about, what is your interest, what you love to talk about, what you wish to share and you have a lot of knowledge about it, what is your hobby, what you want to learn and wish to study – All of that can be your niche.
  2. You can join this community platform, where you can get a ton of help from people who are already going through that process and are willing to help you to learn how to do it and give you support in building your niche website – be a part of Wealthy Affiliate
  3. You can go to the nearest library or bookstore or simply go through Amazon Bookstore and find the book about how to build your niche. Here is the one, from many books you can find on Amazon about niche and also see what products are Frequently bought together :

>>>Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business<<<


Remember – Niche can be almost anything you think of – You can find your niche.


Benefits of Having a Niche Website

When we talk about benefits from a niche website, there are many of them.

First of all, you will be analyzing yourself and motivate yourself to be better in your business, so you will become expert in that field and that leads to that you will be getting authority over time.

You will be writing the content of your niche website, so you will master writing skills and creativity and that leads to represent your niche website as a brand.

Then, you will be learning about how customer thinks and what are the habits, you will be getting knowledge about building your website niche, so you will be known what and where to promote your website

Also, you will learn how to effectively promote products/services through your niche website so you can get revenue.

About building your niche website you can find it in my post of How To Set Up a Blog and Make Money – Real Money

Also, you can find out How To Make Your Business Grow


Due to the increasing use of the Internet as a target for online shopping and growing demand for various solutions, there is an open position for you and your niche website.

Do not think too much about how your site will look at the beginning and whether the content is good. Everything you do will sit in a place as time passes.

Just dive into it, learn the basics and do what you love and include the passion for everything you do and success is guaranteed.



If you have any questions or unclear or want to add something to this topic, feel free to leave a comment below and I will be more than happy to discuss it.


  1. jessie palaypay


    Thank you for providing context. I am currently doing a niche in affiliate marketing but I am not sure how to narrow it down even further so that my audience is more targeted. Do you have any suggestions as far as how to narrow the niche down even more? Thanks for your help once more.

    • Branislav Jovanovic


      Hi Jessie,

      This is a really great question

      When working on your niche, try to focus on how you want to help as many of your visitors with the content.

      Ask yourself:
      What is it that visitors on my site would like to find out and how can I help them most?
      Which area of affiliate marketing would be most useful and interesting to them?
      Why would anyone ever deal with Affiliate Marketing? What are the benefits?

      When you begin to think in a way like people who will find themselves on your niche website, then you will know that you are on the right track.

      Be careful not to go too tight.
      Do not get in the situation that you do not know what to do next.

      It all depends on how professional you are in the field.
      Your goal is a group of people who are interested in Affiliate Marketing and therefore cover this topic from A-Z, then go from A1-Z1, etc. 🙂
      And your task is to constantly grow and learn about Affiliate Marketing and transfer this knowledge to your visitors.

      Never stop learning about your niche. So you become an expert.

      Thank you for your question and comment

  2. Jacob Schilling


    Thank you for this useful overview of a niche, I really enjoyed the shopping mall example and found it easy to relate to and a great example of explaining what a niche is. I have not had very much luck in the affiliate marketing business and I think it is because I choose a niche that was way too broad, and as a result, I ended up running out of ideas because I had no idea how to organize my content due to being in a field with too much competition.

    • Branislav Jovanovic


      Hi, Jacob

      Thank you for your time and comment.
      When it comes to choosing your niche, you should always be careful to focus on as much as possible a narrow circle. 

      I’m glad that you like shopping mall example, but it’s really that way.
      This way it’s easier to work, because it’s better to show your expertise in your niche.
      If the content of your niche is too broad for you, it might be a good idea to split it into two directions so that you have 2 niche websites and then you can link them.
      I am sure you are a specialist in your field of work, so I have no doubt that you can correct everything.
      I wish you a lot of luck and success in further work, and if you need help, please contact me and I will be glad to help.

  3. Cathy


    I just started blogging not too long ago and I’m having difficulty finding a niche. The thing is, I have too many interest and feel like there’s something to be shared for everything.

    I am thinking of creating a lifestyle blog where I can encompass all my favorite topics like clothes, food and Yoga. Do you think this approach is feasible? It would help to get a second opinion.

    • Branislav Jovanovic


      Hello Cathy,

      Finding a right niche can be quite a challenge for ourselves, especially in the beginning. 

      A lifestyle niche can be feasible if all topics are connected in some way.

      Lifestyle by itself can be broad so you need to narrow it down, like for example if you want clothing, food, and Yoga, then you can select Yoga. 
      In that case, you can blog about Yoga itself, great recipes or food recommendations for people who want to practice Yoga and clothes for Yoga. Of course, now you can implement a lot of other stuff, like Yoga exercise, Yoga & meditation, which Yoga mats to use, etc.

      Most important things when you trying to discover your niche is to ask yourself these questions:

      In which niche I can offer my best experience?
      Do I enjoy writing about the selected topic?
      Can I provide useful information’s about the selected topic?
      Doe’s readers and visitors to my blog will have benefits? 

      I believe that you have much experience to offer and that you can do all of that pointed to those questions.

      Bring in passion in what you do, enjoy and have fun.

      I hope this was helpful. If you have more questions or need some assistance just let me know…:)

      Wish you all the best

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